Bitrix24 Review: Compared to the Best CRM Software

Choosing the right CRM can make or break your customer relationships and growth trajectory. If you’re searching for a comprehensive solution that goes beyond basic lead tracking, this Bitrix24 review dives deep into its capabilities. Launched in 2012, Bitrix24 has evolved into an all-in-one platform that’s particularly appealing for small to medium-sized businesses (SMBs) seeking affordability and versatility. But how does it stack up against industry giants like Salesforce, HubSpot, and Zoho CRM? We’ll explore features, pricing, pros, cons, and more to help you decide if Bitrix24 is the CRM powerhouse your team needs.

With over 12 million users worldwide, Bitrix24 isn’t just a tool it’s a full ecosystem for collaboration, sales, and operations. In this Bitrix24 review, we’ll break down why it’s a top contender in 2025, while comparing it head-to-head with the best CRM software on the market. Whether you’re a startup juggling multiple hats or a growing enterprise streamlining workflows, understanding these nuances can save you time and money.

What is Bitrix24?

Bitrix24 is more than a traditional CRM; it’s a unified workspace that integrates customer relationship management with project tools, communication channels, and HR functions. At its core, it helps teams manage leads, automate sales pipelines, and foster internal collaboration all from a single dashboard. What sets Bitrix24 apart is its free forever plan, which supports unlimited users, making it accessible for bootstrapped teams.

In our hands-on evaluation, Bitrix24 excels in creating a 360-degree view of customer interactions. For instance, it automatically captures emails, calls, and messages to build contact profiles, ensuring no lead slips through the cracks. This holistic approach is ideal for businesses where sales, marketing, and support teams overlap. However, its breadth can feel overwhelming for users new to advanced platforms.

As we continue this Bitrix24 review, it’s clear that its strength lies in scalability. From solopreneurs to enterprises, it adapts without forcing you to bolt on expensive add-ons. But to truly appreciate its value, let’s zoom in on the standout features.

Key Features of Bitrix24

Bitrix24 packs a punch with over 35 integrated tools, but we’ll focus on the CRM essentials that drive real results. Here’s a closer look:

CRM and Sales Automation

At the heart of this Bitrix24 review is its robust CRM module. Lead capture happens seamlessly via web forms, social media, or email integrations, with AI-powered scoring to prioritize hot prospects. Sales pipelines are visual and customizable, allowing teams to drag-and-drop deals through stages like “Qualified” to “Closed-Won.” Automation rules trigger follow-ups, reminders, and even invoice generation, reducing manual busywork by up to 40%, based on user reports.

One standout is the built-in telephony make calls directly from the platform with call recording and analytics. This is a game-changer for sales reps who need context-rich interactions without switching apps.

Project Management and Collaboration

Unlike pure-play CRMs, Bitrix24 embeds Kanban boards, Gantt charts, and task dependencies right alongside your customer data. Teams can assign tasks tied to deals, set deadlines, and track progress in real-time. The chat and video conferencing tools mimic Slack or Zoom, complete with file sharing and screen sharing, fostering a connected remote workforce.

In testing, we found the activity stream invaluable it logs every action, from deal updates to comments, creating an audit trail that’s compliant with GDPR and other standards.

Marketing and HR Tools

Email marketing campaigns launch with drag-and-drop builders, segmenting lists based on CRM data for targeted outreach. For HR, employee directories, time tracking, and performance reviews keep internal ops humming.

These features make Bitrix24 a Swiss Army knife for SMBs, but customization is key use workflows to tailor it to your niche, like e-commerce inventory syncing.

Pricing Breakdown: Is Bitrix24 Worth It?

Affordability is a highlight in this Bitrix24 review. The free plan includes unlimited users, 5GB storage, basic CRM, and tasks perfect for testing waters. Paid tiers scale as follows:

No per-user fees beyond limits mean massive savings for teams over 10. Compared to competitors, it’s a steal Salesforce starts at $25/user/month, quickly ballooning for add-ons. Bitrix24’s on-premise option adds data control for regulated industries, starting at a one-time fee.

Users praise the value, with one reviewer noting it “scales without breaking the bank” for 10+ employees. That said, hidden costs like premium apps from the marketplace can add up if you’re not careful.

Pros and Cons of Bitrix24

Every platform has trade-offs. Here’s the balanced view from our Bitrix24 review:

Pros

• All-in-One Versatility: Combines CRM, PM, and comms—no need for multiple subscriptions.
• Generous Free Tier: Unlimited users make it startup-friendly.
• Customization Depth: Drag-and-drop workflows and API integrations fit any process.
• Mobile Accessibility: iOS/Android apps keep teams productive on the go.
• Cost-Effective Scaling: Flat pricing beats per-user models for growing teams.

Cons

• Steep Learning Curve: Overwhelming interface for beginners; expect a week to onboard.
• Support Limitations: Email/ticket-based help is slow—days for responses, no 24/7 live chat.
• Mobile Glitches: Some users report sync issues outside business hours.
• Feature Overload: Not ideal if you want a lightweight CRM only.
• Newsletter and Survey Gaps: Lacks native tools for advanced polling or bulk comms.

Overall, pros outweigh cons for multifaceted teams, but solo users might prefer simpler alternatives.

Bitrix24 vs. the Best CRM Software: Head-to-Head Comparison

To wrap this Bitrix24 review, let’s compare it to 2025’s top CRMs: Salesforce (enterprise powerhouse), HubSpot (marketing maven), and Zoho CRM (affordable all-rounder). We evaluated on usability, features, pricing, and support.

Bitrix24 vs. Salesforce: Salesforce dominates with scalability and AI depth, but at 5x the cost for similar users. Bitrix24 wins on affordability and built-in PM, ideal if you’re not a Fortune 500.

Bitrix24 vs. HubSpot: HubSpot shines in inbound leads and content tools, with a gentler UI. However, its free tier limits storage, and add-ons inflate prices. Bitrix24 offers more out-of-the-box for collaboration-heavy teams.

Bitrix24 vs. Zoho CRM: Both are value kings, but Zoho edges in email marketing (8.0/10 vs. 7.7). Bitrix24 pulls ahead in task management (8.7/10) and flat pricing for larger groups. Choose Zoho for sales purity; Bitrix24 for ecosystem breadth.

In benchmarks, Bitrix24 scores 4.0/5 on Gartner for customization, trailing Salesforce’s 4.3 but beating HubSpot’s 4.1 in project integration.

To know more about Hubspot Alternatives here it is – Best Bitrix24 Alternatives

Final Verdict: 
This Bitrix24 review reveals a platform that’s ambitious, affordable, and feature-rich perfect for SMBs craving an all-in-one CRM without the premium price tag. If your team juggles sales, projects, and chats daily, Bitrix24 streamlines it all, potentially boosting productivity by 30-50% through automation. However, if simplicity or lightning-fast support is paramount, HubSpot or Zoho might suit better.