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The 8 Top Social Media Management Tools for Businesses of All Sizes

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best free social media management tools

 Social media is one of the most effective tools available to businesses of all sizes. It can attract new customers, increase website traffic, and communicate with current clients to keep them interested in your brand. It can be daunting to perform all the daily tasks of social media. Fortunately, several amazing social media management tools are available in the market. These available tools can speed up your processes, save time, and even guarantee that your material is seen by the appropriate people at the right time. Here you can see the top Social Media Management tools for businesses of all sizes.

1. Buffer 


One of the oldest social media applications for scheduling posts is Buffer. Recently this platform has undergone numerous tweaks, changes, and iterations to stay ahead in this competitive world. With this best free social media management tool, you can integrate up to three social media accounts, including Facebook Pages and Groups. Also, this can be connected for free users, but you can only schedule 10 posts for each channel. It is an excellent platform for small businesses that can schedule posts for a week or so using Buffer’s free plan. You will need to pay if you want a more comprehensive social media management package. This platform gives you access to in-depth statistics and audience engagement tools. 


  • Detailed social analytics
  • Social profile sharing
  • Profile management

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2. Hootsuite


Hootsuite integrates everything so you can do more things in less time, from a simple social media scheduler and planner to in-depth analytics. This platform offers a social media scheduler and a content calendar. Also, it has a wide range of other features to improve your social media performance. Hootsuite gives insights into when your audience is most engaged, most likely to increase interaction. You may also examine statistics for all your social media profiles in one location.OwlyWriter AI is Hootsuite’s integrated social media caption writer and idea generator. This integration will brainstorm for you while you save time by writing posts.


  • Perfect for all business
  • Easy scheduling
  • Strong security features

3. Sprout Social


Another strong competitor in this line is Sprout Social, and it can assist you in developing and implementing your social strategy by providing scheduling and analytics for all the major social media networks. One intuitive dashboard for social media publishing, scheduling, monitoring, analytics, reporting, and more is available on this platform. This best free social media management tool includes the ViralPost feature, and it will help you publish your content when your followers are most likely to interact with it and instantly increase visibility and reach. An all-encompassing perspective of your social connections is provided by a smart inbox, which gathers all of your incoming communications from various social media networks.


  • Includes smart inbox
  • Easy mobile access
  • Good external integrations

4. SocialPilot


SocialPilot is an easy-to-use and best free social media management tool for beginners. This platform has a different content list based on categories and keywords. Furthermore, it will share automatically to your feed in addition to posting and scheduling. Are you looking to integrate with several significant social media sites? If so, then SocialPilot is the perfect option incorporating social media platforms such as Facebook, Instagram, TikTok, and YouTube.This platform has cutting-edge features like a single Post composer that can customize and optimize posts on different social networks according to your requirements. This platform for content curation offers a selection of content to help you get creative.


  • Hassle-free client management 
  • Seamless team collaboration
  • Customize the content

5. MeetEdgar


MeetEdgar is considered one of the best free social media management tools available. This platform is compatible with social media platforms. It handles much of the labor-intensive task of modifying and publishing posts for various social media platforms on your behalf. Click on Suggest Variations, and MeetEdgar will provide four different updates based on the content. Also, the advanced feature in this platform can reuse previously effective material by creating fresh iterations of previously successful changes. 


  • Category based scheduling
  • Suggested social posts
  • Social media analytics and reporting

6. Loomly


Loomly is the best free social media management tool with one absurdly unique feature. This unique feature makes it stand out by the ability to build a personalized social network. It lets you post to virtually any service as part of your social media management. You can schedule better with a multi-service inbox and basic statistics on this platform. The backend for the Custom Channel feature included in this platform is Zapier. This implies that you can use it to post to other platforms or email your boss. This platform has an intriguing integration with your other social networks. With this advanced platform, you can post the same information on Twitter, Instagram, and your network. 


  • Team collaboration
  • Respond to comments and reactions
  • Social media analytics

7. Later


Businesses can schedule social media posts across numerous channels using the platform called Later. It is considered a powerful social media management tool. With its wealth of simple-to-use tools and instant insights feature, you can broaden your reach and improve your ROI. Utilizing its social media scheduling feature, you can combine intricate pictures with straightforward functionality. This will make your social media marketing plan more effective and efficient. Later platforms allow you to integrate with Facebook, Twitter, Instagram, and Pinterest. The user interface’s drag-and-drop functionality in this platform makes scheduling easy and quick.


  • Visual planner
  • Best times to post suggestions
  • Instagram story analytics

8. Postfity


Postfity is the best free social media management tool that can plan posts for social media platforms. This platform alerts users to manually share their content on Instagram by opening the app. It has a simple feature and is considered one of its biggest advantages. If you have been annoyed that your existing social media management platform has far too many moving pieces, using the Postfity platform will be beneficial. With this platform, you may create new material, plan future posts, and attract a new audience. Also, this platform enables the scheduling of postings on Google Plus, Facebook, LinkedIn, and Twitter.


  • Post scheduling
  • Automated publishing
  • Collaborating with team members

Final words

The type of social media management software that suits your business depends on your unique business goals, spending limit, and preferences. You should choose the best free social media management tools that will save you and your team valuable time by automating social media marketing processes, collaborative workflows, and actionable insights.

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